1. Scope & Applicability

This Privacy Policy applies to personal data collected on the Ecoverse website www.ecoverse.in and related services, including mobile apps and customer support channels citeturn1search4. If you purchase or interact with us offline, a separate notice may apply.

2. Data We Collect

2.1 Personal Identifiers

We collect name, shipping & billing address, email and phone number to process orders and provide support.

2.2 Transaction Data

Order details, payment information (handled via secure gateways) and purchase history are captured for billing, refunds and analytics.

2.3 Technical & Usage Data

We log IP addresses, device/browser type, pages visited and time stamps for security, site optimization and fraud prevention.

2.4 Cookies & Tracking

We use cookies and similar technologies (e.g. local storage, pixels) for essential site functions, analytics (e.g. Google Analytics) and marketing (e.g. remarketing tags).

3. Account Registration3. Legal Bases for Processing

- Consent: For marketing emails, cookies beyond essential and surveys. You may withdraw consent at any time.
- Contractual Necessity: To fulfil orders, process payments and provide customer service.
- Legitimate Interests: Fraud prevention, site security and improving products and services, balanced against your rights.
- Legal Compliance: To comply with Indian IT Act 2000, SPDI Rules 2011 and DPDP Act 2023 requirements.

4. How We Use Your Data

- Order Fulfilment & Support: Process payments, arrange shipping, handle returns/complaints.
- Marketing & Communications: Send promotional emails, newsletters and personalized offers (opt‑in only).
- Analytics & Improvement: Measure site traffic, understand user behavior and enhance our eco‑friendly product range.
- Legal & Security: Detect and prevent fraud, comply with subpoenas or legal processes.

5. Data Sharing & Disclosure

- Service Providers: Shipping partners, payment gateways, hosting, email platforms and analytics providers under data‑processing agreements.
- Legal Requirements: To law enforcement or regulators under valid requests (IT Act, SPDI Rules).
- Business Transfers: If Ecoverse is merged or sold, data may be transferred under confidentiality obligations.

6. International Data Transfers

- Data may be processed outside India (e.g., analytics in the EU/US). We employ standard contractual clauses or other safeguards to ensure compliance with GDPR and DPDP Act transfer rules.

7. Data Retention

We retain personal data only as long as needed for the purposes outlined, typically:
- Orders & transactions: 7 years (as per tax laws) citeturn1search3. 
- Marketing consents: Until withdrawn.
- Analytics logs: Up to 24 months, then anonymized.

8. Security Measures

We follow industry standards (encryption at rest/in transit, access controls, regular audits) to protect your data from unauthorized access, alteration, or disclosure.

9. Your Privacy Right Prohibited Uses

Under applicable law (DPDP Act, GDPR), you have the right to
- Access & Portability: Obtain a copy of your data.
- Rectification: Correct inaccurate or incomplete data.
- Erasure (“Right to be Forgotten”): Delete data when no longer needed.
- Restriction & Objection: Limit or object to processing (e.g., direct marketing).
- Withdraw Consent: For processing based on consent.
To exercise these rights, contact ac.ecoverse@gmail.com We respond within 30 days (DPDP) or one month (GDPR).

10. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect their data. If we learn we have, we will delete it promptly.

11. Changes to This Policy

We may update this policy to reflect legal or operational changes. The “Last updated” date at the top indicates when it was revised. Continued use constitutes acceptance of changes.

12. Contact Information

Ecoverse Industries
Address: Hinjewadi, Pune‑411033, Maharashtra, India
Email: ecoverseindustries@yahoo.com
Customer Care: +91 96377 77883